An increasing number of online marketers are shifting their focus to podcasting, or adding podcasts to their line-up, for a number of reasons. Podcasts are much less expensive than producing videos and are less time-consuming than creating articles or e-books. Additionally, subscribers can simply download the podcast onto their PC and listen to them as [...]
RSS Feeds!
Are you familiar with RSS feeds? Surprisingly, very few online marketers are, or those that do use them to promote their businesses are not doing so properly. RSS feeds permit you to send updates or notes to your subscribers’ websites or blogs. They are an open link between you and dozens, if not hundreds of [...]
Webinar Marketing
Compared to other online marketing methods, webinars are typically one of the more expensive options and can be complex because of the tools involved. However, studies reveal that webinars can boost your lead generation abilities by as much as 20 percent, so you may want to give them some serious consideration! If you decide to [...]
Blogging
Let me tell you a secret: a lot of people like to blog. We like the idea of being able to talk about ourselves and document portions of our lives, complete with images, videos, or even music. We also like the feeling that a number of people are following us because they're interested in what [...]
Marketing in directories
Directories are yet another forgotten or overlooked online marketing method. Perhaps it is because there are so many new and intriguing ways to promote a website, landing page, or sales page that marketers have forgotten the tried-and-tested methods. Directories are basically a collection of websites categorized in different niches, making it easier for internet [...]
Headline Text
Q: What is a headline? A: It is the title of your landing page and the first thing your readers will see when they visit you online. A headline is very essential to the success of your landing page. If it doesn’t increase the level of curiosity and interest felt by your online audience, they [...]
Sales Page
This week I'd like to talk to you about having a sales page. Q: Are there any differences between a landing page and a sales page? A: Yes. A sales page can also serve as a landing page, but the latter is a more broad term. Landing pages can be used strictly to attract subscribers [...]
