This week I'd like to talk to you about having a sales page.Q: Are there any differences between a landing page and a sales page?
A: Yes. A sales page can also serve as a landing page, but the latter is a more broad term. Landing pages can be used strictly to attract subscribers to your mailing list or they can encourage someone to click on Order Now, like a sales page. Creating a sales page is crucial to your business because it generally converts clicks into profits. The more Purchase or Order clicks you receive on your sales page, the greater your profits. However, for you to be able to encourage Internet users to Order Now or Buy Now, you need to have a sales page which truly delivers the right kind of message to your customers, one that brings out the real value of your product or services to your targeted audience. When creating your sales page, you may want to take note of the following: Create a sales page that reflects your business You want a sales page which is, not only professional looking, but also a reflection of the type of business you have and the niche you belong to. You want people to know, immediately upon visiting your page, what the nature of your business is. While this may sound like a daunting, time consuming or expensive task, there is an excellent company called http://www.ad2action.com who specializes in this specific brand of marketing tool. They are in the business of providing dynamic, captivating designs and graphics for landing pages in any industry or business. You can utilize these designs to easily and cost-effectively create a sales page for your business, and with their array of different tools for customization and promotion, you can truly make the page unique to your products. Focus on the headline. Just as is the case with your daily newspaper, the first thing visitors to your sales page are going to see when they visit you online is your Headline. It should be powerful and capable of evoking the curiosity or interest of your online market, inspiring them to continue reading the rest of your content and information. Because the headline is such a determining factor to the success of your sales page, watch next week for an entire email dedicated to helping you craft the most ideal headline for your business! Determine the benefits. When it comes to the body text of your sales page, you may be tempted to list down all the features your product may have, even the most miniscule. Q: Is there something wrong with this technique?
A: No. But you have to remember that your potential customers will not buy something unless they know it will be of value to them. For this reason, the body text should answer the question “What’s in it for me?” for your page viewers. Focus on the benefits of your product or services, not on the features. Develop a sense of urgency. While no one likes to come across as a 'pushy sales guy', the true nature of sales and the proven, tried-and-true methods for sales have not changed. You want your readers to buy, and the best time for them to buy is always now. Potential customers will not cross the line to satisfied customers, unless you specifically ask them to do so without hesitation. You can do this by developing a sense of scarcity or urgency. Phrases such as “Act now and, for a limited-time, receive our bonus offer!” or “Hurry, while supplies last!” are great examples on how to make the call to action feel more urgent.
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