Directories are yet another forgotten or overlooked online marketing method. Perhaps it is because there are so many new and intriguing ways to promote a website, landing page, or sales page that marketers have forgotten the tried-and-tested methods.Directories are basically a collection of websites categorized in different niches, making it easier for internet users to locate websites which have the information they need. This eliminates the need to click on every single page presented in a search engine result. Don’t be mistaken, however, getting your page or website added to a directory is not going to be absolutely easy. When I first started my online marketing with directory submission, I did receive a couple of rejections. Of course, by going through that experience, I have learned some of the best techniques to share with you here: Fill out the form completely. Make sure that you can provide the full name, description, and meta tags for your website or landing page. Don’t forget to add your URL and always double check it to make sure it works. The majority of directories do not use robots, they employ live human editors who are going to check every application, including yours, carefully. If even one element on your application form is suspicious, incomplete, or, (in the case of the link) not working, your chances of being rejected may increase. Combine different methods. If you have not already looked into several different directories, then you should know that there are generally two types of submissions: paid and free. Paid submissions will enable you to be part of the list within 24 hours and with very little scrutiny from the editors. You may even get a preferred location such as appearing first or among the first on the directory list. Obviously, this can increase your site traffic. The downside is that paid submissions can be pretty expensive and you will lose the placement privilege once you decide to stop the payments. That is why you need to combine the paid method, should you choose to go that route, with the free submissions as well. Free submissions can take considerably longer to process, it can be weeks or months before you can find your website listed in the directory. This is because reviewers have to filter out thousands of other websites in the application process. Nevertheless, you may stay longer with free submissions, since there are no expiration dates placed on your inclusion in the list once you’ve been accepted. Choose niche directories. Most marketers who go for directory submission will submit their website to big-time directories such as:
• google.com/dirhp. The disadvantage of focusing much of your efforts on these websites is that you will have intense competition from every imaginable market and industry. You might, therefore, consider going for targeted traffic instead by looking for niche directories. Moreover, to make sure that your directory submission and the time you've spent on it will not be in vain, review your landing page and the URL you’ve added and ask yourself these questions:
• Does the site meet the rules set by the directory?
• Does it reflect the type of business you have?
• Will it be presentable enough to your visitors?
• Can it convert? You may find that you need to make some modifications to your website or landing page. Fortunately, http://www.ad2action.com has hundreds of dynamic and appealing templates which can be set according to certain specifications, and these adjustments are both easy and immediate.
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