Compared to other online marketing methods, webinars are typically one of the more expensive options and can be complex because of the tools involved. However, studies reveal that webinars can boost your lead generation abilities by as much as 20 percent, so you may want to give them some serious consideration!If you decide to host a webinar, consider these tips for success: Pick an Ideal Hosting There are various different criteria to consider when choosing a vendor, but among the most important is someone with 99.99% of up-time for their servers. This is to ensure that your sessions don’t get dropped in the middle and to reduce the potential lag time experienced by your participants. Also ensure that your hosting vendor permits you to run your webinar in various types of operating systems, and that you will be able to convert the meeting into a multimedia file for archiving purposes after the webinar has ended. Prepare for the Meeting Have a good time frame established for how long the webinar should last and ensure that you have all of your notes and materials ready. Although PowerPoint presentations are the most common tool used in webinars, it's good to utilize other multimedia files, such as photos and videos to add interest to your meeting. These items can also help you better convey the message you have in mind. You may also want to schedule two or three webinars with the same content on different days or at different times to accommodate all of your participants as many of them may have busy schedules or could be living in varied time zones. Have an Expert with You To increase interest and avoid monotony, it can be helpful to have other speakers or experts conducting the webinar with you, such as a consultant, partner, business associate or someone from a field closely related to your own. This can increase attendance, as well as boost credibility and, if the other person will be simultaneously marketing their own business during the webinar, can reduce your costs if you arrange to split the production or hosting fees. It will also make your participants feel that your webinar is substanial and will provide them with a variety of useful information. Convert the Meeting There may be some people who will be unable to participate in your webinar, so it’s a good idea to record the meeting and convert it to an mp3 or mp4 file, or to a text document that these people can view later. To create a sense of urgency, as you still want them to read or listen to the content as soon as they are able, you may opt to only make such files available for a limited time, and announce that time frame to them. Include Your Landing Page Because the purpose of all marketing methods is to increase awareness and purchase of your product or services, make sure you have an attractive, dynamic landing page that you can send your webinar attendees to after the meeting. If you don't already have a landing page visit http://www.ad2action.com before planning your webinar and get this very important step out of the way. Here you will find a variety of appealing, powerful templates available for any business type and easily customizable for your specific products and services. Send A Feedback Form Always remember to send out a feedback form immediately after the webinar. You want to know whether or not your attendees were able to obtain the information they were expecting and if you have met your objectives. You can also ask for suggestions and comments to improve your future webinar presentations.
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