A cool video about ad2action

Prospecting Using Your Mobile Phone

Are you a Mobile Prospector? David explains how to turn your phone into a Prospecting Machine! http://www.youtube.com/watch?v=OhySxJIB50Y&feature=player_embedded

A great day at ad2action

Its a great day at ad2action. Check out the new features in the auto responder area. You can schedule emails by date now!

Introducing ad2action (Version 1.5 Phoenix)

Introducing ad2action (Version 1.5 Phoenix)

These Release Notes cover what’s new, usage instructions, known issues and frequently asked questions. Please read these notes and the bug filing instructions before reporting any bugs to ad2action. To Report bugs or provide feedback & suggestions Click Here.

 

Introducing ad2action (Version 1.5 Phoenix)

Introducing ad2action (Version 1.5 Phoenix)

These Release Notes cover what’s new, usage instructions, known issues and frequently asked questions. Please read these notes and the bug filing instructions before reporting any bugs to ad2action. To Report bugs or provide feedback & suggestions Click Here.

 

Untitled

We are having a blast at ad2action.  Look forward to some new amazing features! You don’t want to miss these!

Podcasts

An increasing number of online marketers are shifting their focus to podcasting, or adding podcasts to their line-up, for a number of reasons.  Podcasts are much less expensive than producing videos and are less time-consuming than creating articles or e-books.  Additionally, subscribers can simply download the podcast onto their PC and listen to them as many times as they want.  In fact, depending on the audio format, they can even be saved on media devices such as the iPod.

When done right, a podcast can increase traffic and subscribers to your opt-in list, and provide a higher conversion rate for your landing page.  Here are some tips to consider:

Prepare the Podcast

As is the case with other online marketing methods, you need to be prepared, ahead of time, for every podcast.  You should have an objective in mind which will permit you to stay within the ideal time frame of no more than 30 minutes per podcast.  In fact, I highly encourage you to divide long discussions into a multiple-cast series to encourage listeners to continue coming back for more, just as your favorite TV shows do.

Also, check your equipment with plenty of time to spare.  Elaborate audio equipment is not typically required to start recording but you want to run a few tests to make sure that the quality of the audio is acceptable.  There are a number of headsets which provide excellent audio quality to eliminate background noise and echo.  

Finally, select an ideal location whenever possible for recording to reduce errors or distractions, and cut down on the number of edits you will need to conduct once you've finished recording.  Record in the quietest area of your home or office, choose a time when you have the least number of other people around you, and disconnect or turn off any noise making devices such as telephones, pagers, cellphones, TV's and chat programs or functions on your computer.

Consider Inviting Others

You may be the main presenter in your podcast, but I do recommend inviting other people to join you and share their views or information on your chosen topic.  These include experts, consultants, satisfied customers or clients who wish to provide a testimonial, and other online marketers who are already well-known in the industry.  This can be a great attraction quality for new listeners and subscribers.  

Additionally, associating yourself with other professionals will boost your credibility and show your subscribers that you definitely want to provide them with the best information out there.

Convert the File

There are a variety of audio formats to which you can convert your podcast once you've finished recording.  Mp3 format is considered the standard, uniform-for-all, format and works well with almost all types of media devices and operating systems.  This conversion will ensure that your listeners won’t have to spend a time converting the file themselves, if they aren't using exactly the same player or operating system that you have, as this hassle will cause many of them to simply give up on listening altogether.

Add it to Your Landing Page

Podcasts can be sent through e-mail, shares on social networking sites and added to your landing page.  Adding the cast to your landing page can drive new traffic and increase conversion rates, as well as increase interest or return from your past or existing customers and clients.  To easily create a dynamic landing page for your podcast, visit http://www.ad2action.com

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